At the breakfast with the artists I also had the chance to listen to some members of the “Panique au village” project, the creators of the television series who are about to release their full-length film on 17th June. They talked about their professional experience and remarked the fact that advertisements are currently getting into some kind of new-wave by increasing the number of stop-motion productions. Besides, publicity agencies are becoming really interested in new techniques and are constantly trying to learn them from independent artists and asking them to work on projects for them. That can be seen here in the UK, for instance, where a series of ads done by the directing team of “Panique”, Pic Pic Andre, are being broadcasted for the Cravendale milk campaign.

Focusing on their film, they explained that it had been created by 25 people working during a whole year. They use a 16:9 format to make the film look like a classical western. I was surprised by the fact that they use tiny figures of about 1 cm. Finally, when asked about the film’s plot, they explained that they had had to adapt the usual “madness” of their short works to the film’s length so spectators wouldn’t be stressed out by their usual fast-paced narrative.